"I see a depth of emotion on the face of that canine, the likes of which, has never been captured on screen before. Never, Mindy from the Network! We jump through hoops to make sure that Bolt believes everything he sees is real. It's why we don't miss marks. It's why we don't re-shoot. And it's why we most certainly do not... let the dog... see BOOM MIKES! Because, Mindy from the network, if the dog believes it, the audience believes it!"
He's the director of the Bolt TV show, and is determined to prevent Bolt from finding out that he's not really a superdog at all costs. After Bolt runs away, the Director isn't seen again for the Dr. Calico entirety of the film. It's assumed he was fired by Mindy Parker.